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Managing Indian brands : marketing concepts and strategies by S. Ramesh Kumar

By: Material type: TextTextLanguage: English Publication details: New Delhi: Vikas Publishing House Pvt. Ltd, 2003Edition: 2nd edDescription: xii, 356p., ref., ind. 24 cm x 16 cmISBN:
  • 8125913084
Subject(s): DDC classification:
  • 658.827 KUM
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