MNC branding in India : strategies and cases

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Material type: Text

TextPublication details: Hyderabad: ICFAI University Press 2007Description: xi, 233p., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 MNC (Browse shelf(Opens below))		Available		12101
Books	KEIC	658.827 MNC (Browse shelf(Opens below))		Available		6635

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Previous	658.827 MIN Global brand management : a guide to developing, building and managing an international brand	658.827 MIT Right side up : building brands in the age of the organised consumer	658.827 MNC MNC branding in India : strategies and cases	658.827 MNC MNC branding in India : strategies and cases	658.827 MOF Wikibrands : reinventing your company in a customer- driven marketplace	658.827 MOF Wikibrands : reinventing your company in a customer- driven marketplace	658.827 MOM Moment of truth : redefining the CEO's brand management agenda	Next

2007-09-13

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