Integrated marketing communication : concepts and cases

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Material type: Text

TextPublication details: Hyderabad: The ICFAI Univeristy Press 2008Description: x, 188p., ind. 23 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.802 INT (Browse shelf(Opens below))	Available	7329

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Previous	658.802 HUT Targeting using augmented data in database marketing decision factors for evaluating external sources	658.802 IAC Marketing management : A South-Asian Perspective with CourseMate	658.802 IMP Improving the editorial/marketing relationship August 1994	658.802 INT Integrated marketing communication : concepts and cases	658.802 JAG Marketing strategy and uncertainty	658.802 JAY Marketing management : text and cases	658.802 KEL The IMC handbook : readings and cases in integrated marketing communications	Next

2008-07-31

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