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Marketing management by Rajan Saxena
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001Edition: 5th reprint edDescription: xvii, 571p., ind. 24 cm x 18 cmISBN: - 0074633627
- advertising
- brand equity
- buying behaviour
- cases
- contemporary issues
- customer service
- decisions
- distribution function
- environment
- global marketing
- Indian market
- marketing
- marketing strategy
- performance and control
- personal selling
- planning
- pricing decisions
- product management
- promotion
- research and information system
- rural marketing
- sales promotion
- segmenting and targeting
- 658.802 SAX
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.802 SAX (Browse shelf(Opens below)) | Available | 12689 | ||
| Books | KEIC | 658.802 SAX (Browse shelf(Opens below)) | Available | 3562 | ||
| Books | KEIC | 658.802 SAX (Browse shelf(Opens below)) | Available | 3563 |
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| 658.802 SAR Business marketing : concepts and cases | 658.802 SAX Marketing management | 658.802 SAX Marketing management | 658.802 SAX Marketing management | 658.802 SCH Marketing strategy : customers and competition | 658.802 SCH Integrated marketing communications | 658.802 SCH Integrated marketing communications |
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