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Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald Baack

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi: Prentice-Hall of India Privet Limited 2007Edition: 3rd edDescription: 537p., ind. 28 cm x 22 cmISBN:
  • 8131709965
Subject(s): DDC classification:
  • 659.1 CLO
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