Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald Baack
Material type:
- 8131709965
- advertising management
- buyer behaviour
- consumer promotion
- corporate image and brand management
- customer relationship
- design
- IMC advertising tools
- integrated marketing communications
- integration tools
- internet marketing
- media selection
- personal selling
- promotional tools
- small business
- sponsorship programs
- trade promotion
- 659.1 CLO
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 659.1 CLO (Browse shelf(Opens below)) | Available | 6494 |
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