Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman

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TextLanguage: English Publication details: Delhi: Pearson Education South Asia 2007Description: xvi, 252p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 MOS (Browse shelf(Opens below))	Available	6593

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Previous	658.8 MOO Global marketing and advertising : understanding cultural paradoxes	658.8 MOO Consumer behavior and culture : consequences for global marketing and advertising	658.8 MOR Management skills in marketing	658.8 MOS Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman	658.8 MRO No title	658.8 MRO No title	658.8 MUD Services marketing management	Next

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