Managing brand equity : capitalizing on the vale of brand name by David A. Aaker

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Material type: Text

TextLanguage: English Publication details: New York: Free Press 1991Description: xiii, 299p., note, ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 AAK (Browse shelf(Opens below))	Available	11882
Books	KEIC	658.827 AAK (Browse shelf(Opens below))	Available	13551
Books	KEIC	658.827 AAK (Browse shelf(Opens below))	Available	2170
Books	KEIC	658.827 AAK (Browse shelf(Opens below))	Available	990
Books	KEIC	658.827 AAK (Browse shelf(Opens below))	Available	991
Books	KEIC	658.827 AAK (Browse shelf(Opens below))	Available	79

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