Marketing management : text and cases by S. Jayachandran

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Material type: Text

TextLanguage: English Publication details: New Delhi: Excel Books 2004Description: xiv, 505p., ind. 25 cm x 18 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.802 JAY (Browse shelf(Opens below))	Available	5349

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Previous	658.802 IMP Improving the editorial/marketing relationship August 1994	658.802 INT Integrated marketing communication : concepts and cases	658.802 JAG Marketing strategy and uncertainty	658.802 JAY Marketing management : text and cases	658.802 KEL The IMC handbook : readings and cases in integrated marketing communications	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	Next

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