Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf

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TextLanguage: English Publication details: New York: Lexington Books 1994Description: xiii, 306p., notes, bib., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.800285 CLA (Browse shelf(Opens below))		Available		977

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Previous	658.8002 Marketing in a multicultural and vibrant world: Proceedings for the 2024 Ams World marketing congress, Bel Ombre, Mauritius, June 25-29	658.800285 ALD Mastering the digital market place : practical strategies for competitiveness in the new economy	658.800285 BIS Strategic marketing for the digital age	658.800285 CLA Simulated test marketing : technology for launching successful new products	658.800285 KOS Understanding electronic commerce	658.800285 PAR Developing successful marketing strategies	658.800285 PAR Identifying the right markets	Next

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