Marketing metrics : 50+ metrics every executive should master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein

Material type: Text

TextLanguage: English Publication details: New Delhi: Pearson Education 2006Description: xvi, 359p., bib., endnote, ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.83 MAR (Browse shelf(Opens below))		Available		12084
Books	KEIC	658.83 MAR (Browse shelf(Opens below))		Available		6365

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