A framework for marketing management by Philip Kotler

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TextLanguage: English Publication details: New Delhi: Person Education (Singapore) Pte. Ltd. 2002Description: xv, 352p., glos., ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 KOT (Browse shelf(Opens below))		Available		3938

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Previous	658.8 KOT Marketing management	658.8 KOT Marketing in the public sector : a roadmap for improved performance	658.8 KOT Marketing in the public sector : a roadmap for improved performance	658.8 KOT A framework for marketing management	658.8 KOT Social marketing : influencing behaviors for good	658.8 KOT Principles of marketing	658.8 KOT Marketing 3.0 from products to customers to the human spirit	Next

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