Handbook of niche marketing : primciples and practice
Material type:
- 8179926257
- approach for identifying cannibalization within product line extensions and multibrand strategies
- case studies
- crafting a niche in a crowded market
- ecological niche theory approach to the measurement of brand competition
- hotel managers
- market segmentation
- niche marketing revisited
- out in the market
- principles of global niche marketing strategies
- technological entrepreneurial firms
- visual approach for identifying consumer satisfaction niches
- 658.4 HAN
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | KEIC | 658.4 HAN (Browse shelf(Opens below)) | Available | 6616 |
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2007-07-09
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