International marketing : a cultural approach by Jean-Claude Usunier

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TextLanguage: English Publication details: London: Prentice Hall International Ltd. 1993Description: xiii, 494p., app., ind. 23 cm x 17 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.848 USU (Browse shelf(Opens below))		Available		7566

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Previous	658.848 SIT International business : chllenges and choices	658.848 TER International Marketing	658.848 USU Marketing across cultures	658.848 USU International marketing : a cultural approach	658.848 WIK International marketing strategies: how to build international market share	658.848 YIP Asian advantage : key strategies for winning in the Asia Pacific region	658.848 YIP Asian advantage : key strategies for winning in the Asia Pacific region	Next

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