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Brand management : text and cases by Ajay Kumar
Material type:
TextLanguage: English Publication details: Delhi: Wisdom Publications 2005Description: 225p., ref. 24 cm x 19 cmISBN: - 8189547003
- 658.827 KUM
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.827 KUM (Browse shelf(Opens below)) | Available | 5688 |
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| 658.827 KUM Managing Indian brands : marketing concepts and strategies | 658.827 KUM Marketing and branding : the indian scenario | 658.827 KUM Marketing and branding : the indian scenario | 658.827 KUM Brand management : text and cases | 658.827 KUM Brand breakout : how emerging market brands will go global | 658.827 KUM Brand breakout : how emerging market brands will go global | 658.827 KUM Private label strategy : how to meet the store brand challenge |
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