Social marketing: strategies for changing public behaviour by Philip Kotler and Eduardo L. Roberto

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York: The Free Press 1989Edition: 1st edDescription: xii, 401p., note, ind. 24 cm x 16 cmISBN:
  • 002918461
Subject(s): DDC classification:
  • 658.8 KOT
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