Media planning and buying : principles and practice in the Indian context by Arpita Menon

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TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Pvt. Ltd. 2010Description: xvi, 345p., ann., glos., ind. 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.111 MEN (Browse shelf(Opens below))		Available		8543
Books	KEIC	659.111 MEN (Browse shelf(Opens below))		Available		8544

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