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Services marketing : a strategic approach by Karen P. Goncalves
Material type:
TextLanguage: English Publication details: New Jersey: Prentice-Hall, Inc. 1998Description: xiv., 225p., ind. 23 cm x 18 cmISBN: - 0139548920
- 658.804 GON
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.804 GON (Browse shelf(Opens below)) | Available | 2073 |
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| 658.804 BRE Business to business marketing | 658.804 BRE Business-to-business marketing | 658.804 CHO Textbook of marketing of services : the Indian experience | 658.804 GON Services marketing : a strategic approach | 658.804 GRA Agency mania : harnessing the madness of client/agency : relationships for high-impact results | 658.804 GUP Marketing of services (text and cases) | 658.804 HAL Innovative B2B marketing : new models, processes and theory |
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