Creating breakthrough products : innovation from product planning to program approval by Jonathan Cagan, Craig M. Vogel foreword by Bruce Nussbaum

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TextLanguage: English Series: Financial Times Prentice Hall booksPublication details: New Jersey: Prentice Hall, Inc. 2002Description: xxxii, 302p., glos., ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.575 CAG (Browse shelf(Opens below))		Available		4139

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Previous	658.575 BRO New product development : successful innovation in the marketplace	658.575 BRU Creative product design : a practical guide to requirements capture management	658.575 BUT Product marketing for technology companies	658.575 CAG Creating breakthrough products : innovation from product planning to program approval	658.575 CHA New product development	658.575 COO Product development for the service sector : lessons from market leaders	658.575 COO Product leadership : creating and launching superior new products	Next

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