Services marketing : integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Bwayne D. Gremler And Ajay Pandit

Material type: Text

TextLanguage: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2012Edition: 5th edDescription: xxvii, 763p., ind. 24 cm x 18 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 SER (Browse shelf(Opens below))		Available		10536
Books	KEIC	658.8 SER (Browse shelf(Opens below))		Available		13413

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