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Wikibrands : reinventing your company in a customer- driven marketplace by Sean Moffitt and Mike Dover
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011Description: xv, 318p., ind. 23 cm x15 cmISBN: - 9780071331807
- applying Wikibrands beyond the corporation
- birth of Wikibrands
- branding (marketing)
- community development
- community management
- flirt model
- future
- internalizing community and channeling tom Sawyer
- internet marketing
- measurement and metrics
- personal Wikibrands
- product management
- reinventing the marketing paradigm
- rules, guidelines and rituals
- six benefits of wikibrands
- Wikibrand road map
- Wikibrands primier
- wikibrands story
- Wikis (computer science)
- 658.827 MOF
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.827 MOF (Browse shelf(Opens below)) | Available | 10128 | ||
| Books | KEIC | 658.827 MOF (Browse shelf(Opens below)) | Available | 12691 |
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