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Mobile marketing : fundamentals and strategy by Kann Varnali, Aysegul Toker and Cengiz Yilmaz
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011Description: xii, 163p., ind., glos., ref. 21 cm x14 cmISBN: - 9780071332507
- codes of conduct
- consumer attention
- consumer centric model for mobile marketing
- consumer privacy
- consumer response
- defining mobile marketing
- embedded mobile devices
- facilitators
- future of mobile marketing
- interactive voice response
- location based services
- marketing to children
- mobile games
- mobile internet
- mobile payments
- mobile revolution
- mobile tagging
- mobile tv
- permission
- ringback tone
- short message service
- social network based data
- telemarketing
- unique value propositions
- 658.8 VAR
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8 VAR (Browse shelf(Opens below)) | Available | 10123 |
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| 658.8 USI Using market knowledge | 658.8 USI Using market knowledge | 658.8 VAR The business of marketing | 658.8 VAR Mobile marketing : fundamentals and strategy | 658.8 VAS International marketing | 658.8 VER Marketing | 658.8 VIE Marketing is business : insights for the 21st century |
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