The gamification revolution : how leaders leverage game mechanics to crush the competiiton by Gabe Zichermann and Joselin Linder
Material type:
TextLanguage: English Publication details: New York: McGraw Hill 2013Description: xviii, 235 p., ind. 24cm x 16 cmISBN: - 9780071808316
- 658.4012 ZIC
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.4012 ZIC (Browse shelf(Opens below)) | Checked out | 01/23/2020 | 10877 |
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| 658.4012 WHE Concepts in strategic management and business policy : globalization, innovation and sustainability | 658.4012 WHI What is strategy, and does it matter? | 658.4012 WIN Winning in the downturn : agenda for action | 658.4012 ZIC The gamification revolution : how leaders leverage game mechanics to crush the competiiton | 658.4012 ZOR The strategic planning workbook | 658.4012091724 PAL Winning in emerging markets : a road map for strategy and execution | 658.40120954 CHE Business policy and strategic management : text and cases |
Content:
Go Deeper with the Gamification Revolution App ix
Introduction xi
Gamify Your Read xviii
Part I Gamification as Winning Strategy
1 The Revolution Will Be Gamified 3
2 Gamification as Winning Corporate Strategy 25
3 Gamifying the Strategic Process 45
Part II Engaging Your Team and Driving Results
4 Supercharging Staff Performance 65
5 Igniting Employee Innovation 83
6 Reimagining Recruitment, Training, and Development 103
7 Propelling Personnel to Health and Wellness 127
Part III Connecting, Engaging, and Leveraging Your Customer Base
8 Cutting Through the Consumer Noise 149
9 Sustaining Long-Term Customer Engagement 173
10 Innovating with Crowdsourcing 195
11 In Conclusion 215
Answer Key to Gamify Your Read 222
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