Brand management : Principles and Practices by Kirti Dutta

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Material type: Text

TextLanguage: English Publication details: New Delhi: Oxford University Press 2012Description: xxiii, 455p., ind. 22 cm x 14 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 DUT (Browse shelf(Opens below))		Available		15747
Books	KEIC	658.827 DUT (Browse shelf(Opens below))		Available		12538

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Previous	658.827 DUF Passion branding : harnessing the power of emotion to build stromg brands	658.827 DUN IMC using advertising and promotion to build brands	658.827 DUN Driving brand value using integrated marketing to manage profitable stakeholder relationships	658.827 DUT Brand management : Principles and Practices	658.827 DUT Brand management : Principles and Practices	658.827 DUT Brand management: Principles and practices	658.827 EDW Creating passions brands : getting to the heart of branding	Next

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