Managing imitation strategies : how later entrants seize markets from pioneers by Steven P. Schnaars

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TextLanguage: English Publication details: New York: The Free Press 1994Description: v, 294p., notes, bib., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 SCH (Browse shelf(Opens below))		Available		12611

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Previous	658.8 SAR Brand from the inside : eight essentials to emotionally connect your employees to your business	658.8 SAX Marketing and sustainable development	658.8 SCA Ambush marketing : game within a game	658.8 SCH Managing imitation strategies : how later entrants seize markets from pioneers	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	658.8 SCH IMC the next generation : five steps for delivering value and measuring returns using marketing communication	Next

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