Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Material type:
- 9780275992231
- adaptation and innovation
- competitor analysis
- consumer behavior
- creative marketing communications
- customer analysis
- data mining and profiling
- differentiating and positioning
- direct marketing
- direct marketing channels
- environmental analysis
- ethics and professionalism
- fulfillment and service
- management
- marketing
- measurement and assessment
- target marketing
- target marketing
- unique value proposition
- 658.872 DIR
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Books | KEIC | 658.872 DIR (Browse shelf(Opens below)) | Available | 7798 |
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2008-11-03
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