Advertising, promotion, and supplemental aspects of integrated marketing communications by Terence A. Shimp

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TextLanguage: English Publication details: Orlando: The Dryden Press 1997Edition: 4th edDescription: xxiv, 589p., glos., ind. 26 cm x 21 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 SHI (Browse shelf(Opens below))		Available		1819

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