Consumer behavior knowledge for effective sports and event marketing

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Material type: Text

TextPublication details: New York: Routledge, 2012.Description: xxxiv, 314p., ref., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	796.0698 CON (Browse shelf(Opens below))		Available		10646

Previous						No cover image available		Next
Previous	796.069 ROU Routledge handbook of sport fans and fandom	796.069 SMI The sport business future	796.069 SPO Sport management : Principles and applications	796.0698 CON Consumer behavior knowledge for effective sports and event marketing	796.0698 DAV The olympic games effect : how sports marketing builds strong brands	796.0698 SHI Strategic sport marketing	796.0698 THE The Marketing of Sport	Next

2013-01-03

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