Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach by Marcos Fava Neves, Luciano Thome' e Castro and Matheus Alberto Co

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TextLanguage: English Publication details: New York: Routledge 2010Description: xiii, 127p., bib., ind 23 cm x 15 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.802 CAS (Browse shelf(Opens below))		Available		15493

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Previous	658.802 BRO Marketing with strategic empathy : inspiring strategy with deeper consumer insight	658.802 BUR Promotion management	658.802 CAP The Asian marketing case book	658.802 CAS Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach	658.802 CHA Instructor's manual with disks : BrandsTM a marketing game	658.802 CHA BrandmapsTM : the competitive marketing strategy game	658.802 CHA Instructor's manual BrandmapsTM : the competitive marketing strategy game	Next

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