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Exploring marketing research by William G. Zikmund

By: Material type: TextTextLanguage: English Publication details: Orlando: The dryden press 1997Edition: 6th edDescription: xxvii, 739p., app.,glos., ind. 26 cm x 21 cmISBN:
  • 003018763X
Subject(s): DDC classification:
  • 658.83 ZIK
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