Connective branding : building brand equity in a demanding world by Claudia Fisher-Buttinger and Christine Vallaster

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TextLanguage: English Publication details: England: John Wiley and Sons Ltd. 2008Description: xxi, 358p., ind. 24 cm x 16 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 FIS (Browse shelf(Opens below))		Available		7949

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Previous	658.827 FIN Competing for choice: Developing winning brand strategies	658.827 FIN Competing for choice: Developing winning brand strategies	658.827 FIN Developing winning brand strategies : marketing strategy collection	658.827 FIS Connective branding : building brand equity in a demanding world	658.827 FLO Branding a store : how to build successful retail brands in a changing marketplace	658.827 FOG Storytelling : branding in practice	658.827 FOL Balanced brand : how to balance the stakeholder forces that can make or break your business	Next

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