A master class in brand planning by Stephen King

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Material type: Text

TextLanguage: English Publication details: West Sussex: John Wiley and Sons. Ltd. 2007Description: xliii, 351p., ind. 25 cm x 17 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 MAS (Browse shelf(Opens below))		Available		7251

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Previous	658.827 MAR Smart thinks to know about brands and branding	658.827 MAR Marketing scales handbook, volume 9 : multi-item measures for consumer insight research	658.827 MAR Advances in national brand and private label marketing: third international conference 2016	658.827 MAS A master class in brand planning	658.827 MAS Masterbrand guidelines	658.827 MAT Branding unbound : the future of advertising, sales, and the brand experience in the wireless age	658.827 MAT Brand management : text and cases	Next

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