Principles and practice of social marketing : an international perspective by Rob Donovan and Nadine Henley

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TextLanguage: English Publication details: Cambridge: Cambridge University Press 2010Description: xix, 504p., ind. 24 cm x 19 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 DON (Browse shelf(Opens below))		Available		9180

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Previous	658.8 DEV Development of mass marketing : the automobile and retailing industries; proceedings of the Fuji conference	658.8 DIB The 1-page marketing Plan : get new customers, make more money, and stand out from the crowd	658.8 DIG Digital @ work : India's best digital marketing success stories	658.8 DON Principles and practice of social marketing : an international perspective	658.8 DOY Value based marketing : marketing strategies for corporate growth and shareholder value	658.8 DUB Emerging technologies for effective management	658.8 DUF Business to business marketing: creating and implementing a successful program	Next

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