The luxury strategy : brak the rules of marketing to build luxury brands by J. N. Kapferer and V. Bastien

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TextLanguage: English Publication details: London: Kogan Page Limited 2009Description: xi, 323p., bib., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.8 KAP (Browse shelf(Opens below))		Available		10423

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Previous	658.8 JON Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies	658.8 KAM Principles of marketing	658.8 KAP Marketing management: theory, process, and practice - in the indian context	658.8 KAP The luxury strategy : brak the rules of marketing to build luxury brands	658.8 KAP The luxury strategy : break the rules of marketing to build luxury brands	658.8 KAP The luxury strategy : break the rules of marketing to build luxury brands	658.8 KAU Case study solutions marketing	Next

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