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1.	Image from Amazon.com	Rethinking marketing : developing a new understanding of markets by Hakansson, Hakan (ed.) Harrison, Debbie (ed.) Waluszewski, Alexandra (ed.) Material type: Text Publication details: West Sussex: John Wiley and Sons Ltd., 2004 Availability: Items available for loan: KEIC (2)Call number: 658.8 RET, ... Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Working with agencies : an insider's guide by Michael Sims by Sims, Michael Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.83 SIM. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	The brand innovation manifesto : how to build brands, redefine markets and defy conventions by John Grant by Grant, John Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2006 Availability: Items available for loan: KEIC (2)Call number: 658.827 GRA, ... Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Alliance brand : fulfilling the promise of partnering by Mark Darby by Darby, Mark Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2006 Availability: Items available for loan: KEIC (2)Call number: 658.044 DAR, ... Place hold Save to lists Add to cart (remove)
5.	Image from Amazon.com	Logos and no gos : how to understand and get the most out of your brand IP by Geoff Steward by Steward, Geoff Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2007 Availability: Items available for loan: KEIC (1)Call number: 346.420488 STE. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Space race : an inside view of the future of communications planning by Jim Taylor by Taylor, Jim Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Lit. 2005 Availability: Items available for loan: KEIC (1)Call number: 659.2 TAY. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Brand assets by Tony Tollington by Tollington, Tony Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons, Inc. 2008 Availability: Items available for loan: KEIC (1)Call number: 658.827 TOL. Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	New consumer marketing : managing a living demand system by Susan Baker by Baker, Susan Edition: 5th ed. Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 BAK. Place hold Save to lists Add to cart (remove)
9.	Image from Amazon.com	Managing innovation, design and creativity by Bettina Von Stamm by Stamm, Bettina Von Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons, Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.514 STA. Place hold Save to lists Add to cart (remove)
10.	Image from Amazon.com	The brand gym : a practical workout for boosting brand and business by David Taylor by Taylor, David Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com	M-profits : making money from 3G services by Tomi T. Ahonen by Ahonen, Tomi T Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.84 AHO. Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com	The seven myths of customer management : how to be customer-driven without being customer-led by John Abram and Paul Hawkes by Abram, John Hawkes, Paul Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.812 ABR. Place hold Save to lists Add to cart (remove)
13.	Image from Amazon.com	The pirate inside : building a challenger brand culture within yourself and your organization by Adam Morgan by Morgan, Adam Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons 2004 Availability: Items available for loan: KEIC (2)Call number: 658.827 MOR, ... Place hold Save to lists Add to cart (remove)
14.	Image from Amazon.com	Brand stretch : why 1 in 2 extensions fail, and how to beat the odds by David Taylor by Taylor, David Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons, Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 658.827 TAY. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com	Building cross-cultural competence : how to create wealth from conflicting values by Charles M. Hampden-Turner and Fons Trompenaars; illustrations by David Lewis by Hampden-Turner, Charles M Trompenaars, Fons Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons, Ltd. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.049 HAM. Place hold Save to lists Add to cart (remove)
16.	Image from Amazon.com	Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by Hofmeyr, Jan Rice, Butch Material type: Text Language: English Publication details: West sussex: John wiley and sons ltd 2000 Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
17.	Image from Amazon.com	The design agenda : a guide to successful design management by Rachel Cooper and Mike Press by Cooper, Rachel Press, Mike Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.5752 COO. Place hold Save to lists Add to cart (remove)
18.	Image from Amazon.com	The rebel sell : how the counterculture became consumer culture by Joseph Heath and Andrew Potter by Heath, Joseph Potter, Andrew Material type: Text Language: English Publication details: West Sussex: Capstone Publishing Limited (Wiley Company) 2006 Availability: Items available for loan: KEIC (1)Call number: 658.83 HEA. Place hold Save to lists Add to cart (remove)
19.		Geographies of media and communication : a critical introduction by Paul C. Adams by Adams, Paul C Series: Critical introductions to geography Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2009 Availability: Items available for loan: KEIC (1)Call number: 302.2309 ADA. Lists: Media Books. Place hold Save to lists Add to cart (remove)
20.	Image from Amazon.com	Wireless communications : the future by William Webb by Webb, William Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Inc. 2007 Availability: Items available for loan: KEIC (1)Call number: 621.384 WEB. Place hold Save to lists Add to cart (remove)