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1.
Brand warriors : corporate leaders share their winning strategies by
  • Gilmore, Fiona (ed.)
Material type: Text Text
Publication details: London: HarperCollins Publishers, 1997
Availability: Items available for loan: KEIC (3)Call number: 658.827 BRA, ...

2.
A history of communication study : a biographical approach by Everett M. Rogers by
  • Rogers, Everett M
Material type: Text Text
Language: English
Publication details: New York: The Free Press 1994
Availability: Items available for loan: KEIC (1)Call number: 302.209 ROG.

3.
Contemporary marketing by Louis E. Boone, David L. Kurtz by
  • Boone, Louis E
  • Kurtz, David L
Material type: Text Text
Language: English
Publication details: Chicago: Dryden Press 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BOO.

4.
Business marketing management : a strategic view of industrial and organizational markets by Michael D. Hutt and Thomas W. Speh by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: The dryden press, Harcourt Brace College publishers 1998
Availability: Items available for loan: KEIC (1)Call number: 658.8 HUT.

5.
Advertising campaign strategy : a guide to marketing communication plants by Donald Parente by
  • Parente, Donald
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Fort Worth: Harcourt College Publication 2000
Availability: Items available for loan: KEIC (1)Call number: 659.113 PAR.

6.
Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman by
  • Bateson, John E. G. Bateson
  • Hoffman, K. Douglas
Material type: Text Text
Language: English
Publication details: New York: The Dryden Press 1999
Availability: Items available for loan: KEIC (2)Call number: 658.8 BAT, ...

7.
Promotion management and marketing communications by Terence A. Shimp by
  • Shimp, Terence A
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Dryden Press 1990
Availability: Items available for loan: KEIC (1)Call number: 658.82 SHI.

8.
Leaders : the stratagies for taking charge by Warrne G. Bennis and Burt Nanus by
  • Bennis, Warrne G
  • Nanus, Burt
Material type: Text Text
Language: English
Publication details: New York: Harper and Row 1985
Availability: Items available for loan: KEIC (1)Call number: 658.409 BEN.

9.
Introduction to mass communication by Warren K. Agee, Philip H. Adult and Edwin Emery by
  • Agee, Warren K
  • Adult, Philip H
  • Emery, Edwin
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper Collins Pub. Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

10.
Introduction to mass communications(instructor's manual) by Warren K. Agee, Phillip H. Ault, Edwin Emery by
  • Agee, Warren K
  • Ault, Phillip H
  • Emery, Edwin
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Row Publishers Inc. 1985
Availability: Items available for loan: KEIC (1)Call number: 302.23 AGE.

11.
Management : a global perspective by Heinz Weihrich and Harold Koontz by
  • Weihrich , Heinz
  • Koontz, Harold
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-hill Publishing company Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 658 WEI.

12.
The dynamics of mass communication by Joseph R. Dominick by
  • Dominick, Joseph R
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 302.23 DOM.

13.
Small communication group and the decision group process making by Donald G. Ellis and B. Aubrey Fisher by
  • Ellis, Donald G
  • Fisher, Aubrey B
Material type: Text Text
Language: English
Publication details: Singapore: McGraw Hill Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 302.34 ELL.

14.
E-security and you : electronic authentication and infomation system security : IT act, 2000 explained by Sundeep Oberoi by
  • Oberoi, Sundeep
Material type: Text Text
Language: English
Publication details: Delhi: Tata McGraw Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 001.64 OBE.

15.
Business communication strategies by Matthukutty M. Monippally by
  • Monippally, Matthukutty M
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (2)Call number: 001.54 MON, ...

16.
The dynamics of human communication : a laboratory approach by Gail E. Myers and Michele Tolela Myers by
  • Myers, Gail E
  • Myers, Michele Tolela
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1992
Availability: Items available for loan: KEIC (1)Call number: 153.6 MYE.

17.
Human resource and personnel management : text and cases by K. Aswathappa by
  • Aswathappa, K
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.3 ASW.

18.
Basic marketing : a global managerial approach (with CD) by William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: KEIC (1)Call number: 658.8 PER.

19.
Retailing management by Michael Levy and Barton A. Weitz by
  • Levy, Michael
  • Weitz, Barton A
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.87 LEV.

20.
Vision : How Leaders Develop it, Share it and Sustain it by Joseph V. Quigley by
  • Quigley, Joseph V
Material type: Text Text
Language: English
Publication details: New York: Mcgraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.4 QUI.

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