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1.
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Perspectives on radio and television : telecommunication in the United States by F. Leslie Smith by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Harper and Raw 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 SMI.

2.
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Bias : a CBS insider exposes how the media distort the news by Bernard Goldberg by
Material type: Text Text
Language: English
Publication details: New York: Perennial 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23450973 GOL.
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3.
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Broadcasting/cable and beyond an introduction to modern electronic media by Joseph Dominick, Barry L. Sherman and Gray Copeland by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Publising Company 1990
Availability: Items available for loan: KEIC (1)Call number: 384.540973 DOM.

4.
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Advertising and promotion : an integrated marketing communications perspective by George E. Belch and Michael A. Belch by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: McGraw-Hall Companies, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 659.1 BEL.

5.
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Television : what's on, who's watching, and what it means by George Comstock and Erica Scharrer by
Material type: Text Text
Language: English
Publication details: San Diego: Academic Press 1999
Availability: Items available for loan: KEIC (1)Call number: 302.2345 COM.

6.
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Marketing channels : infomercials and the future of television marketing by Craig Robert Evans by
Material type: Text Text
Language: English
Publication details: Englewood Cliffs: Prentice Hall 1994
Availability: Items available for loan: KEIC (1)Call number: 659.143 EVA.

7.
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Advertising : principles and practice by William Wells, John Burnett and Sandra Moriarty by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice Hall 2000
Availability: Items available for loan: KEIC (1)Call number: 659.1 WEL.

8.
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Television : the critical view by
Edition: 6th ed.
Material type: Text Text
Publication details: New York: Oxford University Press, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 791.450973 TEL.

9.
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Broadcasting reform in India : media law from a global perspective by Series: Law in India series
Material type: Text Text
Publication details: Delhi: Oxford University Press Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 343.0998 BRO.

10.
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Making news : handbook of the media in contemporary India by
Material type: Text Text
Publication details: New Delhi: Oxford University Press, 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23 MAK.
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11.
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Media ethics : truth, fairness and objectivity making and breaking news by
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2009
Availability: Items available for loan: KEIC (2)Call number: 302.23 THA, ...
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12.
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Television : an international history by edited Anthony Smith
Material type: Text Text
Language: English
Publication details: New York: Oxford University Press
Availability: Items available for loan: KEIC (1)Call number: 791.4509 TEL.

13.
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Broadcasting research methods by
Material type: Text Text
Publication details: Massachusetts: Allyn and Bacon Inc., 1984
Availability: Items available for loan: KEIC (1)Call number: 384.554072 DOM.

14.
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Broadcast/cable copywriting by Peter B. Orlik by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Needham Heights: Ally and Bacon 1990
Availability: Items available for loan: KEIC (1)Call number: 659.1322 ORL.

15.
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The work of the television journalist by Robert Tyrrell by Series: Library of film and television practice
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Focal Press 1982
Availability: Items available for loan: KEIC (1)Call number: 070.19 TYR.

16.
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Television and sponsorship by Bianca Ford and James Ford by
Material type: Text Text
Language: English
Publication details: Newton, MA: Focal Press 1993
Availability: Items available for loan: KEIC (1)Call number: 384.55 FOR.

17.
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Radio production by Robert McLeish by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 1995
Availability: Items available for loan: KEIC (1)Call number: 791.440202 MCL.

18.
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Radio production : a manual for broadcasters by Robert McLeish by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 2004
Availability: Items available for loan: KEIC (1)Call number: 791.440232 MCL.

19.
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Broadcasting journalism : techniques of radio and television news by Andrew Boyd by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 2001
Availability: Items available for loan: KEIC (1)Call number: 070.194 BOY.

20.
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BKSTS illustrated dictionary of moving image technology by Martin Uren by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Oxford: Focal Press 2000
Availability: Items available for loan: KEIC (1)Call number: 621.389703 URE.

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