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101.
Marketing research concepts and cases (with CD) by Donald R. Cooper and Pamela S. Schindler by
  • Cooper, Donald R
  • Schindler, Pamela S
Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi: Tata Mcgraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 658.83 COO, ...

102.
Project management: the managerial process by Clifford F Gray; Erik W Larson by
  • Gray, Clifford F
  • Larson, Erik W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4 GRA.

103.
Branding: A guide for your journey to best-practice processes by
  • Hasanali, Farida
  • Leavitt, Paige
  • Williams, Rachele
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 HAS, ...

104.
Principles of advertising and IMC by Tom Duncan by
  • Duncan, Tom
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 DUN, ...

105.
Product management by Donald R. Lehmann and Russell S. Winer by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (18)Call number: 658.56 LEH, ...

106.
Strategic management : formulation, implementation and control by John A. Pearce and Richard B. Robinson by
  • Pearce, John A
  • Robinson, Richard B
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PEA.

107.
Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
  • Lal, Rajiv
  • Quelch, John A
  • Rangan, V. Kasturi
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

108.
Business environment : text and cases by Justin Paul by
  • Paul, Justin
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 PAU.

109.
Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by
  • Chaudhary, Arun
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ...

110.
Ideas are free : how the idea revolution is liberating people and transforming organizations by Alan G. Robinson and Dean M. Schroeder by
  • Robinson, Alan G
  • Schroeder, Dean M
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGrawth-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.314 ROB.

111.
Brain teasers for team leaders : hundreds of word puzzles and number games to energize your meetings by Leslie Bendaly by
  • Bendaly, Leslie
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.40353 BEN.

112.
Desi dream merchants by A. G. Krishnamurthy by
  • Krishnamurthy, A. G
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 KRI, ...

113.
9 secrets of advertising by Ram Sehgal by
  • Sehgal, Ram
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659 SEH, ...

114.
Marketing strategy : a decision focused approach by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.807 WAL.

115.
The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein by
  • Kelly, Francis J
  • Silverstein, Barry
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

116.
Service management : operations, strategy, information technology (with CD) by James A. Fitzsimmons and Mona J. Fitzsimmons by
  • Fitzsimmons, James A
  • Fitzsimmons, Mona J
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 FIT.

117.
Services marketing : text and cases by Rajendra Nargundkar by
  • Nargundkar, Rajendra
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

118.
Indian financial system by M Y Khan by
  • Khan, M. Y
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 332.7420954 KHA.

119.
Projects : planning, analysis, financing, implementation and review by Prasanna Chandra by
  • Chandra, Prasanna
Series: CFM-TMH professional series in finance
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.404 CHA.

120.
Principles of economics by Robert H. Frank and Ben S. Bernanke by
  • Frank, Robert H
  • Bernanke, Ben S
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw-Hall Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 330 FRA.

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