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101.
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Hey, whipple, squeeze this: a guide to creating great ads by Luke Sullivan by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (3)Call number: 659.132 SUL, ...
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102.
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Survival of the smartest : managing information for rapid action and world class performance by Hain Mendelson and Johannes Ziegler by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 620.0068 MEN.

103.
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Competitors : outwitting, outmaneuvering, and outperforming by Liam Fahey by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc 1999
Availability: Items available for loan: KEIC (1)Call number: 658.47 FAH.

104.
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Dynamics in document design by Karen A. Schriver by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 808.066 SCH.

105.
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Casting for big ideas : a new manifesto for agency managers by Andrew Jaffe by
Material type: Text Text
Language: English
Publication details: New Jarsy: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 659 JAF.

106.
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World wide web marketing by Jim Sterne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

107.
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Essentials of risk management and insurance by Emmett Vaughan and Therese Vaughan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 368.21 VAU.

108.
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Festival and special event management by Ian McDonnell, Johnny Allen and William O'Toole by
Material type: Text Text
Language: English
Publication details: Milton: John Wiley and Sons Australia, Ltd 1999
Availability: Items available for loan: KEIC (1)Call number: 394.26068 MCD.

109.
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Mastering the digital market place : practical strategies for competitiveness in the new economy by Douglas F. Aldrich by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.800285 ALD.

110.
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Kellogg on marketing by
Material type: Text Text
Publication details: Chichester: John Wiley and Sons, Ltd. 2001
Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ...

111.
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The nordstrom way : the inside story of America's #1 customer service company by Robert Spector and Patrick D. McCarthy by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.871 SPE.

112.
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The book of management wisdom by
Material type: Text Text
Publication details: New York: John Wiley and Sons, Inc., 2000
Availability: Items available for loan: KEIC (1)Call number: 658 BOO.

113.
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Another one bites the frass making sense of international advertising by Simon Anholt by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 ANH.

114.
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The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

115.
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Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.83 DUB.

116.
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Customer service on the internet : building relationships, increasing loyalty, and staying competitive by Jim Sterne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.81202854678 STE.

117.
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Email marketing using email to reach your target audience and build customer relationships by Jim Sterne and Anthony Priore by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 STE.

118.
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The Murdoch mission : the digital transformation of a media empire by Wendy Goldman Rohm by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 070.092 ROH.
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119.
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Cross-cultural survey methods by Janet A. Harkness, Fons J. R. Van de Vijver and Peter Ph. Mohler by Series: Wiley series in survey methodology
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 300.73 HAR.

120.
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Attention ! : how to interrupt, yell, whisper, and touch consumers by Ken Sacharin by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2001
Availability: Items available for loan: KEIC (1)Call number: 659.31 SAC.

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