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101.
Kellogg on branding in a hyper-connected world by
  • Tybout, Alice M. (ed.)
  • Calkins, Tim (ed.)
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

102.
The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
  • Holloman, Christer
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 HOL.

103.
Customer relationship management : concepts and technologies by Francis Buttle and Stan Maklan by
  • Buttle, Francis Buttle
  • Maklan, Stan
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Routledge 2015
Availability: Items available for loan: KEIC (5)Call number: 658.812 BUT, ...

104.
Retail's seismic shift : how to shift faster, respond better, and win customer loyalty by Michael Dart and Robin Lewis by
  • Dart, Michael
  • Lewis, Robin
Material type: Text Text
Language: English
Publication details: New York: St. Martin's Press 2017
Availability: Items available for loan: KEIC (1)Call number: 658.87 DAR.

105.
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers by Reza Soudagar, Vinay Iyer and Volker Hildebrand by
  • Soudagar, Reza
  • Hildebrand, Volker G
  • Tyer, Vinay
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: KEIC (1)Call number: 658.812 SOU.

106.
#Sales truth : debunk the myths, apply powerful principles, win more new sales by Mike Weinberg by
  • Weinberg, Mike
Material type: Text Text
Language: English
Publication details: New York: Harpercollins Leadership 2019
Availability: Items available for loan: KEIC (1)Call number: 658.85 WEI.

107.
Nincompoopery : why your customers hate you - and how to fix it by John R. Brandt by
  • Brandt, John R
Material type: Text Text
Language: English
Publication details: Nashville, Tennessee: Harper Collins Leadership, an imprint of HarperCollins 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 BRA.

108.
Your call is (not that) important to us : customer service and what it reveals about our world and our lives by Emily Yellin by
  • Yellin, Emily
Material type: Text Text
Language: English
Publication details: New york: Free Press 2009
Availability: Items available for loan: KEIC (1)Call number: 658.8 YEL.

109.
The intention economy : when customers take charge by Doc Searls by
  • Searls, Doc
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing;USA 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8342 SEA, ...

110.
Harvard business review on increasing customer loyalty by Harvard Business School Publishing Series: Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: Boston, Mass: Harvard Business Review Press 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8343 HAR.

111.
Harvard Business Review on reinventing your marketing by Harvard Businss Review
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 HBR. Not available: KEIC: Checked out (1).

112.
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world by Frederick F. Reichheld and Rob Markey by
  • Reichheld, Frederick F
  • Markey, Rob
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School 2011
Availability: Not available: KEIC: Checked out (1).

113.
Brand desire : how to create consumer involvement and inspiration by Nicholas Ind and Oriol Iglesias by
  • Ind, Nicholas
  • Iglesias, Oriol
Material type: Text Text
Language: English
Publication details: London: Bloomsbury 2016
Availability: Items available for loan: KEIC (1)Call number: 658.827 .

114.
Customer-driven disruption : five strategies to stay ahead of the curve by Suman Sarkar by
  • Sarkar, Suman
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Oakland: Berrett-Koehler Publishers 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 SAR.

115.
Unlocking the customer value chain : how decoupling drives consumer disruption by Thales S. Teixeira and Greg Piechota by
  • Teixeira, Thales S
  • Greg, Piechota
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New York: Currency 2019
Availability: Items available for loan: KEIC (1)Call number: 658.812 TEI.

116.
Let's get real or let's not play : transforming the buyer/seller relationship by Mahan Khalsa and Randy Illig by
  • Khalsa, Mahan
  • Illig, Randy
Material type: Text Text
Language: English
Publication details: New York: Portfolio 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8 KHA.

117.
The best of the gallup management journal 2001-2007 by
  • Brewer, Geoffrey (ed.)
  • Sanford, Barb (ed.)
Material type: Text Text
Publication details: New York: Gallup Press 2007
Availability: Items available for loan: KEIC (1)Call number: 658.404 BES.

118.
God is a salesman : learn from the master by Mark Stevens by
  • Stevens, Mark
Material type: Text Text
Language: English
Publication details: New York: Center Street 2008
Availability: Items available for loan: KEIC (1)Call number: 658.85 STE.

119.
Sense and respond : how successful organizations listen to customers and create new products continuously by Jeff Gothelf and Josh Seiden by
  • Gothelf, Jeff
  • Seiden, Josh
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business Review Press 2017
Availability: Items available for loan: KEIC (1)Call number: 658.812 GOT.

120.
From voices to results : voice of customer questions, tools, and analysis : proven techniques for understanding and engaging with your customers by Robert Coppenhaver by
  • Coppenhaver, Robert
Material type: Text Text
Language: English
Publication details: Birmingham: Impackt Publishing 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8343 COP.

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