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101.
Advertising by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.

102.
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The business communication casebook : a notre dame collection by James S. O'Rourke by
Material type: Text Text
Language: English
Publication details: Australia: South Wadsworth 2001
Availability: Items available for loan: KEIC (1)Call number: 659.2 ORO.

103.
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Public relations :the complete guide by Joe Marconi by
Material type: Text Text
Language: English
Publication details: New York: Thomson Learning 2004
Availability: Items available for loan: KEIC (1)Call number: 659.2 MAR.

104.
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Contemporary marketing 2005 by Louis E Boone and David L Kurtz by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Ohio: Thomson South-Western 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOO.

105.
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The marketing of idustrial products by
Material type: Text Text
Publication details: London: Pan Books Ltd. 1972
Availability: Items available for loan: KEIC (1)Call number: 658.809 MAR.

106.
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Native tongue and Striptease by Carl Hiaasen by
Material type: Text Text
Language: English
Publication details: London: Pan Macmillan Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 813.54 HIA.

107.
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Raising the corporate umbrella : corporate communications in the 21st century by Philip J. Kitchen and Don E. Schultz by
Material type: Text Text
Language: English
Publication details: New York: Palgrave 2001
Availability: Items available for loan: KEIC (1)Call number: 658.45 KIT.

108.
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Brand medicine : the role of branding in the pharmaceutical industry by
Material type: Text Text
Publication details: New York: Palgrave, 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 BRA.

109.
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Marketing financial services by Mary Ann Pezzullo by
Material type: Text Text
Language: English
Publication details: New Delhi: Macmillan India Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 332.10688 PEZ, ...

110.
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Responsive healthcare : marketing for a public service by Rod Sheaff by Series: Health services management / edited by Chris Ham and Chris Heginbotham
Material type: Text Text
Language: English
Publication details: Buckingham: Open University Press 2002
Availability: Items available for loan: KEIC (1)Call number: 352.10688 SHE.

111.
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Public health for the 21st century : new perspectives on policy, participation and practice editored by Judy Orme, Jane Powell, Pat Taylor, Tony Harrison and Melanie Grey
Material type: Text Text
Language: English
Publication details: Buckingham: Open University Press 2003
Availability: Items available for loan: KEIC (1)Call number: 362.10941 PUB.

112.
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Understanding mass communication by DeFleur Melvin L. and Dennis Everette E. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston: Houghton Miffilin co. 1991
Availability: Items available for loan: KEIC (2)Call number: 302.23 DEF, ...

113.
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Environmentalism and the mass media : the North-South divide by Graham Chapman [et al...]
Material type: Text Text
Language: English
Publication details: London: Routledge 1997
Availability: Items available for loan: KEIC (2)Call number: 333.7 ENV, ...

114.
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The public relations handbook by Alison Theaker by Series: Media practice
Material type: Text Text
Language: English
Publication details: London: Routledge 2001
Availability: Items available for loan: KEIC (1)Call number: 659.2 THE.

115.
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Qualitative research methods in public relations and marketing communications by Christine Daymon and Immy Holloway by
Material type: Text Text
Language: English
Publication details: London: Routledge 2003
Availability: Not available: KEIC: Checked out (1).

116.
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Technology and in/equality : questioning the information society by
Material type: Text Text
Publication details: New York: Routledge, 2000
Availability: Items available for loan: KEIC (1)Call number: 303.482 TEC.

117.
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Public relations cases : international perspectives by
Material type: Text Text
Publication details: London: Routledge, 2002
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

118.
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Television : critical concepts in media and cultural studies, Vol. 4 by
Material type: Text Text
Publication details: London: Routledge, 2003
Availability: Items available for loan: KEIC (1)Call number: 302.23 TEL.

119.
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Media status : the essential resource by Philip Rayner, Peter Wall and Stephen Kruger by
Material type: Text Text
Language: English
Publication details: London: Routedge 2004
Availability: Items available for loan: KEIC (1)Call number: 302.23 RAY.

120.
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An introduction to political communication by Brian McNair by Series: Communication and society
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Routledge 2003
Availability: Items available for loan: KEIC (1)Call number: 324.73 MCN.

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