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101.
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The new realities by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: London: Mandarin, 1990
Availability: Items available for loan: KEIC (2)Call number: 658 DRU, ...

102.
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103.
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Marketing communication : an integrated approach by P. R. Smith by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI.

104.
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Business to business market research : understanding and measuring business markets by Ruth McNeil by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 MCN.

105.
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The innovative leader : how to inspire your team and drive creativity by Paul Sloane by
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page 2007
Availability: Items available for loan: KEIC (1)Call number: 658.4092 SLO.

106.
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Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann Ltd. 1995
Availability: Items available for loan: KEIC (2)Call number: 658.827 CHE, ...

107.
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Integrated marketing communications by Ian Linton and Kevin Morley by
Material type: Text Text
Language: English
Publication details: Oxford: Butterworth-Heinemann 1995
Availability: Items available for loan: KEIC (1)Call number: 658.84 LIN.

108.
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Agenda-setting by James W. Dearing and Ecerett M. Rogers by Series: Communication concepts 6
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 302.2307 DEA.

109.
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Hands-on social Marketing : a step by step guide by Nedra Kline Weinreich by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.8 WEI.

110.
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Writing and producing radio dramas : communication for behavior change by Esta de Fossard by Series: Communication for behavior change ; v. 1
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 808.222 FOS.

111.
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Communication of innovations : a journey with Ev Rogers by
Material type: Text Text
Publication details: New Delhi: Sage Publications Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 338.926092 COM.

112.
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Qualitative research, Vol. 1-4. by
Material type: Text Text
Publication details: New Delhi: Sage Publications Ltd. 2000
Availability: Items available for loan: KEIC (4)Call number: 300.72 QUA, ...

113.
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Microsoft CRM for dummies by Joel Scott and Michael DeLisa by Series: For dummies
Material type: Text Text
Language: English
Publication details: Hoboken, NJ: Wiley Publishing Inc 2003
Availability: Items available for loan: KEIC (1)Call number: 658.812 SCO.

114.
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The map of your mind : journeys into creative expression by Maureen Jennings by
Material type: Text Text
Language: English
Publication details: Ontario: McClelland and Stewart Ltd. 2001
Availability: Items available for loan: KEIC (1)Call number: 153.35 JEN.

115.
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Teaching with cases by James A. Erskine, Michiel R. Leenders and Louise A. Mauffette-Leenders by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: London: Richard Ivey School of Business 2003
Availability: Items available for loan: KEIC (1)Call number: 658.00722 ERS.

116.
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Driving brand value using integrated marketing to manage profitable stakeholder relationships by Tom Duncan and Sandra Moriarty by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 1997
Availability: Items available for loan: KEIC (1)Call number: 658.827 DUN.

117.
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Marketing by Eric N. Berkowitz, Roger A. Kerin, William Rudelius by
Material type: Text Text
Language: English
Publication details: Missouri: Times Mirror/Mosby College Publishing 1986
Availability: Items available for loan: KEIC (1)Call number: 658.8 BER.

118.
Competitive advantage through diversity : organizational learning from differences by Peter Herriot and Carole Pemberton by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications 1995
Availability: Items available for loan: KEIC (1)Call number: 658 HER.

119.
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Handbook of organizational communication : an interdisciplinary perspective by
Material type: Text Text
Publication details: New Delhi: Sage Publications, 1987
Availability: Items available for loan: KEIC (1)Call number: 658.45 HAN.

120.
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Information campaigns : balancing social values and social change by Series: Sage annual reviews of communication research: Vol. 18
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1989
Availability: Items available for loan: KEIC (1)Call number: 659.113 INF.

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