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101.
Managing retailing by Piyush Kumar Sinha and Dwarika Prasad Uniyal by
  • Sinha, Piyush Kumar
  • Uniyal, Dwarika Prasad
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2015
Availability: Items available for loan: KEIC (1)Call number: 658.87 SIN.

102.
Marketing by Paul Baines, Chris Fill, Kelly Page by
  • Baines, Paul
  • Fill, Chris
  • Page, Kelly
Material type: Text Text
Language: English
Publication details: New Delhi: Oxford University Press 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 BAI.

103.
The market makers : how retailers are reshaping the global economy by
  • Hamilton, Gary G. (ed.)
  • Petrovic, Misha (ed.)
  • Senauer, Benjamin (ed.)
Material type: Text Text
Publication details: New York: Oxford University Press, 2011
Availability: Items available for loan: KEIC (1)Call number: 381 THE.

104.
Mastering fashion buying and merchandising management by Tim Jackson and David Shaw by
  • Jackson, Tim
  • Shaw David
Material type: Text Text
Language: English
Publication details: Hampshire: Palgrave Macmillan 2008
Availability: Items available for loan: KEIC (1)Call number: 687.068 JAC.

105.
The retailing reader by
  • Dawson, Jon (ed.)
  • Findlay, Anne (ed.)
  • Sparks, Leigh (ed.)
Material type: Text Text
Publication details: London: Routledge, 2008
Availability: Items available for loan: KEIC (1)Call number: 658.87 RET.

106.
Greentailing and other revolutions in retail : hot ideas that are grabbing customer's attention and raising profits by Neil Z. Stern and Willard N. Ander by
  • Stern, Neil Z
  • Ander, Willard N
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2008
Availability: Items available for loan: KEIC (1)Call number: 658.87 STE.

107.
Luxury brand management : a world of privilege by Michel Chevalier and Gerald Mazzalovo by
  • Chevalier, Michel
  • Mazzalovo, Gerald
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 CHE.

108.
Marketing ethics by George G. Brenket by
  • Brenket, George G
Material type: Text Text
Language: English
Publication details: MA: Blackwell Publishing 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8001 BRE.

109.
Logistics and retail management : emerging issues and new challenges in the retail supply chain by
  • Fernie, John (ed.)
  • Sparks, Leigh (ed.)
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi: Kogan Page India 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 LOG.

110.
Stickier marketing : how to win customers in a digital age by Grant Leboff by
  • Leboff, Grant
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 LEB.

111.
Store wars : the worldwide battle for mindspace and shelfspace, online and in store by Greg Thain and John Bradley by
  • Thain, Greg
  • Bradley, John
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 381.1 THA.

112.
Mall mangement operating in Indian retail space by Harvinder Singh and Srini R. Srinivasan by
  • Singh, Harvinder
  • Srinivasan, Srini R
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012
Availability: Items available for loan: KEIC (1)Call number: 658.87 SIN.

113.
Experiential retailing : concepts and strategies that sell by Youn-Kyung Kim, Judith Forney and Pauline Sullivan by
  • Kim, Youn-Kyung
  • Forney, Judith Cardona
  • Sullivan, Pauline
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications, Inc. 2007
Availability: Items available for loan: KEIC (1)Call number: 658.87 KIM.

114.
Retailing in the twenty-first century by Jay Diamond and Sheril Litt by
  • Diamond, Jay
  • Litt, Sheri
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Fairchild Publications, Inc. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.87 DIA.

115.
Copywriting : successful writing for design, advertising, and marketing by Mark Shaw by
  • Shaw, Mark
Material type: Text Text
Language: English
Publication details: London: Laurence King Publishing Ltd 2009
Availability: Items available for loan: KEIC (1)Call number: 808.0666591 SHW.

116.
Marketing Channels by Anne T. Coughlan, Erin Anderson, Louise W. Stern and Adel I. El-Ansary by
  • Coughlan, Anne T
  • Anderson, Erin
  • Ansary, Adel I
  • Stern, Louis W
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Pvt. Ltd. 2006
Availability: Items available for loan: KEIC (1)Call number: 658.8 COU.

117.
Integrated retail marketing communication by G. P. Sudhakar by
  • Sudhakar, G. P
Material type: Text Text
Language: English
Publication details: New Delhi: PHI Learning private Limited, 2012
Availability: Items available for loan: KEIC (2)Call number: 658.87 SUD, ...

118.
International academy for certification and training : retail management (with 6 CD) by iACT
Material type: Text Text
Language: English
Publication details: New Delhi: Vikas Publishing House Pvt. Ltd. 2010
Availability: Items available for loan: KEIC (1)Call number: 658.87 IAC.

119.
Marketing analytics : data-driven techniques with Microsoft Excel by Wayne L. Winston by
  • Winston, Wayne L
Material type: Text Text
Language: English
Publication details: New Delhi: Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: KEIC (1)Call number: 688.80072 WIN.

120.
Lifestyle products and brands : concepts and cases by
  • Sen, Simantee (ed.)
Material type: Text Text
Publication details: Hyderabad: Te ICFAI Univeristy Press 2008
Availability: Items available for loan: KEIC (1)Call number: 658.827 LIF.

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