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121.
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Strategic management : formulation, implementation and control by John A. Pearce and Richard B. Robinson by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 PEA.

122.
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Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

123.
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Business environment : text and cases by Justin Paul by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658 PAU.

124.
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Indian advertising 1780 to 1950 A.D. by Arun Chaudhary by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659.1 CHA, ...

125.
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Brain teasers for team leaders : hundreds of word puzzles and number games to energize your meetings by Leslie Bendaly by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Co. Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.40353 BEN.

126.
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Desi dream merchants by A. G. Krishnamurthy by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (2)Call number: 659.1 KRI, ...

127.
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Fundamentals of marketing William J. Stanton and Michael J. Etzel by
Edition: 10th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill, Inc. 1994
Availability: Items available for loan: KEIC (1)Call number: 658.8 STA.

128.
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9 secrets of advertising by Ram Sehgal by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 659 SEH, ...

129.
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Marketing strategy : a decision focused approach by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche Series: McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006
Availability: Items available for loan: KEIC (1)Call number: 658.807 WAL.

130.
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The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2005
Availability: Items available for loan: KEIC (2)Call number: 658.827 KEL, ...

131.
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The power to predict : how real-time businesses anticipate customer needs, create opportunities, and beat the competition by Vivek Ranadive by
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill 2006
Availability: Items available for loan: KEIC (2)Call number: 658.703 RAN, ...

132.
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Services marketing : text and cases by Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.804 NAR.

133.
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Indian financial system by M Y Khan by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 332.7420954 KHA.

134.
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Applied statistics in business and economics (with CD) by David P. Doane and Lori E. Seward by Series: McGraw-Hill/Irwin series operations and decision sciences
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 519.5 DOA.

135.
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Business communication : building critical skills by Kitty O. Locker and Stephen Kyo Kaczmarek by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (1)Call number: 651.7 LOC.

136.
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Business research methods by Donald R. Cooper and Pamela S. Schindler by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: KEIC (1)Call number: 658.0072 COO.

137.
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Dabawalas : lessons for building lasting success based on values by Shrinivas Pandit by
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (3)Call number: 658 PAN, ...

138.
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Management communication trends and strategies by
Material type: Text Text
Publication details: New Delhi: Tata McGraw-Hill Publishing Company Ltd., 2007
Availability: Items available for loan: KEIC (2)Call number: 658 MAN, ...

139.
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Blueprint to the digital economy : creating wealth in the era of e-business by
Material type: Text Text
Publication details: New York: McGraw-Hill 1998
Availability: Items available for loan: KEIC (1)Call number: 658.4038 BLU.

140.
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Dhirubhaism : the remarkable work philosophy of Dhirubhai Ambani by A. G. Krishnamurthy foreword by Mukesh Ambani by Series: McGraw-Hill Education: Leadership Essentials Series
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 2007
Availability: Items available for loan: KEIC (2)Call number: 338.04 KRI, ...

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