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121.	Image from Amazon.com	Marketing your event planning business : a creative approach to gaining the competitive edge by Judy Allen by Allen, Judy Material type: Text Language: English Publication details: Ontario: John Wiley and Sons Canada Ltd. 2004 Availability: Items available for loan: KEIC (1)Call number: 394.0686 ALL. Place hold Save to lists Add to cart (remove)
122.	Image from Amazon.com	The seven myths of customer management : how to be customer-driven without being customer-led by John Abram and Paul Hawkes by Abram, John Hawkes, Paul Material type: Text Language: English Publication details: West Sussex: John Wiley and Sons Ltd. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.812 ABR. Place hold Save to lists Add to cart (remove)
123.	Image from Amazon.com	Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth by Janet Rubio and Patrick Laughlim by Rubio, Janet Laughlim, Patrick Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc., 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 RUB. Place hold Save to lists Add to cart (remove)
124.	Image from Amazon.com	Building brand identity : a strategy for success in a hostile marketplace by Lynn B Upshaw by Upshaw, Lynn B Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (5)Call number: 658.827 UPS, ... Place hold Save to lists Add to cart (remove)
125.	Image from Amazon.com	Business process mapping : improving customer satisfaction by J. Mike Jacka and Paulette J. Keller by Jacka, J. Mike Keller, Paulette J Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 JAC. Place hold Save to lists Add to cart (remove)
126.	Image from Amazon.com	Developing business strategies by David A. Aaker by Aaker, David A Edition: 4th ed. Material type: Text Language: English Publication details: Chichester: John Wiley and Sons Limited 1995 Availability: Items available for loan: KEIC (1)Call number: 658 AAK. Place hold Save to lists Add to cart (remove)
127.	Image from Amazon.com	Kellogg on integrated marketing by Lacobucci, Dawn (ed.) Calder, Bobby (ed.) Material type: Text Publication details: New Jersy: John Wiley and Sons Inc., 2003 Availability: Items available for loan: KEIC (3)Call number: 338.0492 KEL, ... Not available: KEIC: Lost (1). Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
128.	Image from Amazon.com	Customer experience management : a revolutionary approach to connecting with your customers by Bernd H. Schmitt by Schmitt, Bernd H Material type: Text Language: English Publication details: New Jercy: John Wiley and sons, Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.812 SCH. Place hold Save to lists Add to cart (remove)
129.	Image from Amazon.com	A branded world : adventures in public relations and the creation of superbrands by Michael Levine by Levine, Michael Material type: Text Language: English Publication details: New Jersey: John wiley and Sons, Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV. Place hold Save to lists Add to cart (remove)
130.	Image from Amazon.com	Making rain : the secrets of building lifelong client loyalty by Andrew Sobel by Sobel, Andrew Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2002 Availability: Items available for loan: KEIC (1)Call number: 658.812 SOB. Place hold Save to lists Add to cart (remove)
131.	Image from Amazon.com	Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler by Kotler, Philip Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.8 KOT. Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
132.	Image from Amazon.com	Counterfeiting exposed : protecting your brand and customers by David M. Hopkins, Lewis T. Kontnik and Mark T. Turnage by Hopkins, David M Kontnik, Lewis T Turnage, Mark T Material type: Text Language: English Publication details: New Jersey: John Wiley and Sons, Inc. 2003 Availability: Items available for loan: KEIC (1)Call number: 658.473 HOP. Place hold Save to lists Add to cart (remove)
133.	Image from Amazon.com	Strategic market management by David A. Aaker by Aaker, David A Edition: 4th ed. Material type: Text Language: English Publication details: New York: John Whiley and Sons, Inc. 1995 Availability: Items available for loan: KEIC (1)Call number: 658.8 AAK. Place hold Save to lists Add to cart (remove)
134.	Image from Amazon.com	World wide web marketing by Jim Sterne by Sterne, Jim Edition: 2nd ed. Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1998 Availability: Items available for loan: KEIC (1)Call number: 658.84 STE. Place hold Save to lists Add to cart (remove)
135.	Image from Amazon.com	Waltzing with the raptors : a practical roadmap to protecting your company's reputation by Glen Peters by Peters, Glen Material type: Text Language: English Publication details: New York: John Wile and Sons, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.2 PET. Place hold Save to lists Add to cart (remove)
136.	Image from Amazon.com	Kellogg on marketing by Dawn Iacobucci (ed.) Material type: Text Publication details: Chichester: John Wiley and Sons, Ltd. 2001 Availability: Items available for loan: KEIC (2)Call number: 338.0492 KEL, ... Lists: Marketing books List. Place hold Save to lists Add to cart (remove)
137.	Image from Amazon.com	The nordstrom way : the inside story of America's #1 customer service company by Robert Spector and Patrick D. McCarthy by Spector, Spector McCarthy, Patrick Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 1999 Availability: Items available for loan: KEIC (1)Call number: 658.871 SPE. Place hold Save to lists Add to cart (remove)
138.	Image from Amazon.com	The masterbrand mandate : the management strategy that unifies companies and multiplies value by Lynn B. Upshaw and Earl L. Taylor by Upshaw, Lynn B Taylor, Earl L Material type: Text Language: English Publication details: London: Pearson Educaiton 2000 Availability: Items available for loan: KEIC (1)Call number: 658.827 UPS. Place hold Save to lists Add to cart (remove)
139.	Image from Amazon.com	Futurize your enterprise : business strategy in the age of the e-customer by David Siegel by Siegel, David Material type: Text Language: English Publication details: : 1999 Availability: Items available for loan: KEIC (1)Call number: 658.84 SIE. Place hold Save to lists Add to cart (remove)
140.	Image from Amazon.com	Market research matters : tools and techniques for aligning your business by Robert Duboff and Jim Spaeth by Duboff, Robert Spaeth, Jim Material type: Text Language: English Publication details: New York: John Wiley and Sons, Inc. 2000 Availability: Items available for loan: KEIC (1)Call number: 658.83 DUB. Place hold Save to lists Add to cart (remove)