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121.
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Essentials of corporate communication : implementing practices for effective reputation management by Cees B.M. van Riel and Charles J. Fombrun by
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2007
Availability: Items available for loan: KEIC (1)Call number: 658.45 RIE.

122.
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Evolution of markets and institutions : a study of an emerging economy by Murali Patibandla by Series: Routledge studies in development economics ; 51
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2006
Availability: Items available for loan: KEIC (1)Call number: 332.10954 PAT.

123.
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The television handbook by Jonathan Bignell and Jeremy Orlebar EDITION STT.3rd ed by
Edition: 3rd ed
Material type: Text Text
Language: English
Publication details: Oxon: Routledge 2005
Availability: Items available for loan: KEIC (1)Call number: 791.45023 BIG .

124.
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The public relations handbook by Series: Media practice
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxon: Routledge 2008
Availability: Items available for loan: KEIC (1)Call number: 659.2 PUB.

125.
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Silent theft : the private plunder of our common wealth by David Bollier by
Material type: Text Text
Language: English
Publication details: New York: Routledge 2002
Availability: Items available for loan: KEIC (1)Call number: 333.2 BOL.

126.
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Effective speaking : communicating in speech by Christopher Turk by
Material type: Text Text
Language: English
Publication details: London: Spon Press 2003
Availability: Items available for loan: KEIC (1)Call number: 808.51 TUR.

127.
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Online marketing handbook : how to sell, advertise, publicize, and promote your products and services on the internet and commercial online systems by Daniel S. Janal by
Material type: Text Text
Language: English
Publication details: New York: Van Nostrand Reinhold 1995
Availability: Items available for loan: KEIC (1)Call number: 658.8020202 JAN.

128.
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Confessions of a PR man by Robert J. Wood and Max Gunther by
Material type: Text Text
Language: English
Publication details: New York: New American Library 1988
Availability: Items available for loan: KEIC (1)Call number: 659.2 WOO.

129.
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Can we do that?! : outrageous PR stunts that work? by Peter Shankman by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons Ltd. 2007
Availability: Items available for loan: KEIC (1)Call number: 659.2 SHA.

130.
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Master minding the store : advertising, sales promotion and the new marketing reality by Donald Ziccardi and David Moin by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1997
Availability: Items available for loan: KEIC (1)Call number: 658.87 ZIC.

131.
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A branded world : adventures in public relations and the creation of superbrands by Michael Levine by
Material type: Text Text
Language: English
Publication details: New Jersey: John wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 LEV.

132.
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The internet marketing plan : the complete guide to instant web presence (With CD) by Kim M. Bayne by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.84 BAY.

133.
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Entrepreneurial Marketing by Leonard M. Lodish, Howard Lee Morgan and Amy Kallianpur by
Material type: Text Text
Language: English
Publication details: : 2001
Availability: Items available for loan: KEIC (1)Call number: 658.8 LOD.

134.
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Special events : twenty-first century global event management by Joe Jeff Goldblatt by Series: Wiley event management series
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 2002
Availability: Items available for loan: KEIC (1)Call number: 394.26068 GOL.

135.
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Brand name bullies : the quest to own and control culture by David Bollier by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2005
Availability: Items available for loan: KEIC (1)Call number: 346.73048 BOL .

136.
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Marketing mistakes by Robert F Hartley by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley 1986
Availability: Items available for loan: KEIC (1)Call number: 658.800973 HAR.

137.
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Joe Wilson and the creation of Xerox by Charles D. Ellis by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2006
Availability: Items available for loan: KEIC (2)Call number: 338.768165092 ELL, ...

138.
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Economics in one lesson by Henry Hazlitt by
Material type: Text Text
Language: English
Publication details: New York: Three Rivers Press 1979
Availability: Items available for loan: KEIC (1)Call number: 330 HAZ.

139.
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Perpetual contact : mobile communication, private talk, public performance by
Material type: Text Text
Publication details: Cambridge: Cambridge University Press, 2001
Availability: Items available for loan: KEIC (1)Call number: 302.235 KAT.

140.
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Mass media research : an introduction by Roger D. Wimmer and Joseph R. Dominick by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: California: Wadsworth Publishing Company 1991
Availability: Items available for loan: KEIC (1)Call number: 302.23072 WIM.

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