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121.
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The commercialization of American culture : new advertising, control and democracy by Matthew P. McAllister by
Material type: Text Text
Language: English
Publication details: California: Sage Publications Inc. 1995
Availability: Items available for loan: KEIC (1)Call number: 659.1042 MCA.

122.
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Cultural criticism : a primer of key concepts by Arthur Asa Berger by Series: Foundation of popular culture; vol. 4
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1995
Availability: Not available: KEIC: Checked out (1).

123.
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Constructing the self in a mediated world by Debra Grodin and Thomas R. Lindoff by Series: Inquiries in social construction; No. 18
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 155.2 CON.

124.
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Marketing and consumer research in the public interest by
Material type: Text Text
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.83 MAR.

125.
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126.
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Media/society : industries, images, and audiences by David Croteau and William Hoynes by
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1997
Availability: Items available for loan: KEIC (1)Call number: 302.23 CRO.

127.
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The media and modernity : a social theory of the media by John B. Thompson by
Material type: Text Text
Language: English
Publication details: Stanford: Stanford University Press 1995
Availability: Items available for loan: KEIC (1)Call number: 302.23 THO.

128.
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Television and political advertising : signs, codes, and images by
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1932 TEL.

129.
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Advertising exposure, memory and choice by Series: A series sponsored by the society for consumer psychology
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1993
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ADV.

130.
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Attention, attitude, and affect in response to advertising by
Material type: Text Text
Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994
Availability: Items available for loan: KEIC (1)Call number: 659.1019 ATT.

131.
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Media economics : theory and practie by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Jercy: Lawrence Erlbaum Associates, Inc. 1998
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 MED.

132.
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Media effects and society by Elizabeth M. Perse by Series: LEA's communication series
Material type: Text Text
Language: English
Publication details: New York: Lawrence Erlbaum Associates 2001
Availability: Items available for loan: KEIC (1)Call number: 302.23 PER.
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133.
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Entertainment-education and social change : history, research, and practice by
Material type: Text Text
Publication details: New Jersey: Lawrence Erlbaum Associates, Inc. 2004
Availability: Items available for loan: KEIC (1)Call number: 791.456 ENT.

134.
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Media economics : theory and practie by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Jercy: Lawrence Erlbaum Associates, Inc., 2003
Availability: Items available for loan: KEIC (1)Call number: 338.4730223 MED.
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135.
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Handbook of media management and economics editor by Alan B. Albarran, co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth
Material type: Text Text
Language: English
Publication details: New Jersey: Lawerence Erlbaum Associations, Inc. 2006
Availability: Items available for loan: KEIC (1)Call number: 302.23068 HAN.
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136.
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Culture works : the political economy of culture by Series: Cultural politics ; v. 18
Material type: Text Text
Publication details: Minneapolis: University of Minnesota Press 2001
Availability: Items available for loan: KEIC (1)Call number: 306 CUL.

137.
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The global media : the new missionaries of corporate capitalism by Edward S. Herman and Robert Waterman McChesney by
Material type: Text Text
Language: English
Publication details: London: Continuum 2004
Availability: Items available for loan: KEIC (1)Call number: 302.2 HER.

138.
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Designer's guide to colour 1 by James, Stockton by
Material type: Text Text
Language: English
Publication details: Bombay: Indian Book Distributors 1983
Availability: Items available for loan: KEIC (1)Call number: 701.8 STO.

139.
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Designer's guide to colour 2 introduced essay by James Stocktom by
Material type: Text Text
Language: English
Publication details: Bombay: Indian Book Distributors 1984
Availability: Items available for loan: KEIC (1)Call number: 701.8 STO.

140.
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Designer's guide to colour 3 by Jeanne Allen by
Material type: Text Text
Language: English
Publication details: Bombay: Indian Book Distributors 1986
Availability: Items available for loan: KEIC (1)Call number: 701.8 ALL.

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