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121.
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Mastering business in Asia entrepreneurship by Chris Boulton and Patrick Turner by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte. Ltd. 2005
Availability: Items available for loan: KEIC (1)Call number: 658 BOU.

122.
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Managing innovation, design and creativity by Bettina Von Stamm by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons, Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.514 STA.

123.
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Passion branding : harnessing the power of emotion to build stromg brands by Neill Duffy with Jo Hooper by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd 2003
Availability: Items available for loan: KEIC (2)Call number: 658.827 DUF, ...

124.
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Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons Ltd. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI.

125.
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Designing brand identity : a complete guide to creating building and maintaining strong brands by Alina Wheeler by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2003
Availability: Items available for loan: KEIC (1)Call number: 658.827 WHE.

126.
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Survival of the smartest : managing information for rapid action and world class performance by Hain Mendelson and Johannes Ziegler by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 620.0068 MEN.

127.
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Mastering the digital market place : practical strategies for competitiveness in the new economy by Douglas F. Aldrich by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Inc. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.800285 ALD.

128.
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The peaceable kingdom : building a company without factionalism, fiefdoms, fear and other staples of modern business by Stan Richards and David Culp by
Material type: Text Text
Language: English
Publication details: New York: PALGRAVE 2001
Availability: Items available for loan: KEIC (2)Call number: 659.1068 RIC, ...

129.
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Kellogg on strategy : concepts, tools, and frameworks for practitioners by David Dranove and Sonia Marciano by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.4012 DRA.

130.
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Commitment-led marketing : the key to brand profit is in the customer's mind by Jan Hofmeyr and Butch Rice by
Material type: Text Text
Language: English
Publication details: West sussex: John wiley and sons ltd 2000
Availability: Items available for loan: KEIC (2)Call number: 658.8 HOF, ...

131.
Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon by
Material type: Text Text
Language: English
Publication details: England: John Wiley and Sons Ltd 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 PRI.

132.
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Accounting information systems : a managerial approach by E H J Vaassen by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons 2002
Availability: Items available for loan: KEIC (1)Call number: 657.0285 VAA.

133.
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Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever by Ian Gordon by
Material type: Text Text
Language: English
Publication details: Ontario: John Wiley and Sons Canada, Ltd. 1998
Availability: Items available for loan: KEIC (1)Call number: 658.802 GOR.

134.
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Customer relationship management : a strategic imperative in the world of e-business by
Material type: Text Text
Publication details: Ontario: John Wiley and Sons Canada, Ltd., 2000
Availability: Items available for loan: KEIC (1)Call number: 658.812 CUS.

135.
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Wharton on dynamic competitive strategy by
Material type: Text Text
Publication details: New York: Wiley, 1997
Availability: Items available for loan: KEIC (1)Call number: 658.4012 WHA.

136.
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What makes winning brands different : the hidden method behind the world's most successful brands by Andreas Buchholz and Wolfram Wordemann by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiley and Sons, Ltd. 2000
Availability: Items available for loan: KEIC (2)Call number: 658.827 BUC, ...

137.
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Marketing mistakes by Robert F Hartley by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New York: Wiley 1986
Availability: Items available for loan: KEIC (1)Call number: 658.800973 HAR.

138.
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Branding in Asia : the creation, development and management of Asian brands for the global market by Paul Temporal by
Material type: Text Text
Language: English
Publication details: Singapore: John Wiley and Sons (Asia) Pte Ltd. 1999
Availability: Items available for loan: KEIC (1)Call number: 658.827095 TEM.

139.
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Scenario planning : managing for the future by Gill Ringland by
Material type: Text Text
Language: English
Publication details: New York: John Wiley and Sons, Ltd. 1998
Availability: Items available for loan: KEIC (2)Call number: 658.4012 RIN, ...

140.
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Creative product design : a practical guide to requirements capture management by Margaret Bruce and Rachel Cooper by
Material type: Text Text
Language: English
Publication details: Chichester: John Wiely and Sons Ltd. 2000
Availability: Items available for loan: KEIC (1)Call number: 658.575 BRU.

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