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121.
Digital stractics : how strategy met tactics and killed the strategic plan by
  • Outram, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Palgrave Macmillan 2016
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Availability: Items available for loan: KEIC (1)Call number: 658.4012 OUT.

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122.
Creating brand cool : brand distinction in the online marketplace by
  • Abraham, Joan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2021
Availability: Items available for loan: KEIC (1)Call number: 658.827, ABR.

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123.
Digital business models : perspectives on monetisation by
  • Jablonski, Adam
  • Jablonski, Marek
Series: Routledge studies in innovation, organization and technology
Publication details: New York Routledge 2022
Availability: Items available for loan: KEIC (1)Call number: 658.4012, JAB.

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124.
Working in a virtual world : a practical guide to working with virtual clients, managers and team members, and becoming more connected, efficient and productive by
  • Stinton, Nicole
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai, India, Embassy Books: 2022
Availability: Items available for loan: KEIC (1)Call number: 658.054678, STI.

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125.
The digital economy: rethinking promise and peril in the age of networked intelligence by
  • Tapscott, Don
Edition: 20th anniversary edition, 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill education, 2015
Availability: Items available for loan: KEIC (1)Call number: 384.3, TAP.
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126.
The smarter screen: surprising ways to influence and improve online behavior by
  • Benartzi, Shlomo
  • Lehrer, Jonah
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Portfolio / Penguin, 2015
Availability: Items available for loan: KEIC (1)Call number: 658.8342, BEN.
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127.
Going infinite: The rise and fall of a new tycoon by
  • Lewis, Michael
Publication details: London: Allen Lane, 2023
Availability: Items available for loan: KEIC (1)Call number: 332.178 LEW.
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128.
Clash: Amazon versus Walmart by
  • Kumar, Nirmalya
Publication details: Gurugram: Penguin Business / Penguin Random House, 2024
Availability: Items available for loan: KEIC (1)Call number: 381.10973 KUM.
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129.
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AI-Powered ecommerce: How machine learning is transforming online shopping by
  • Prajapat, Ramgopal
Publication details: New York: Apress, 2024
Availability: Items available for loan: KEIC (1)Call number: 006.3 PRA.
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130.
Digital marketing strategy: An integrated approach to online marketing by
  • Kingsnorth, Simon
Edition: 3rd ed.
Publication details: New York Kogan Page 2022
Availability: Items available for loan: KEIC (1)Call number: 658.872 KIN.

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