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121.
Inbound marketing : attract, engage, and delight customers online by Brian Halligan and Dharmesh Shah by
  • Halligan, Brian
  • Shah, Dharmesh
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Hoboken: John Wiley and Sons 2014
Availability: Items available for loan: KEIC (1)Call number: 658.872 HAL.

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122.
Digital marketing for dummies by Ryan Deiss and Russ Henneberry by
  • Deiss, Ryan
  • Henneberry, Russ
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons 2017
Availability: Items available for loan: KEIC (1)Call number: 659.144 DEI.
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123.
Kellogg on branding in a hyper-connected world by
  • Tybout, Alice M. (ed.)
  • Calkins, Tim (ed.)
Material type: Text Text
Publication details: Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019
Availability: Items available for loan: KEIC (1)Call number: 658.827 KEL.

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124.
The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
  • Holloman, Christer
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2012
Availability: Items available for loan: KEIC (1)Call number: 658.872 HOL.

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125.
Digital analytics for marketing by Marshall Sponder and Gohar F. Khan by
  • Sponder, Marshall
  • Khan, Gohar F
Material type: Text Text
Language: English
Publication details: New York: Routledge 2018
Availability: Items available for loan: KEIC (1)Call number: 658.8340285 SPO.

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126.
Digital and social media marketing : a results-driven approach by
  • Heinze, Aleksej (ed.)
  • Fletcher, Gordon (ed.)
  • Rashid, Tahir (ed.)
  • Cruz, Ana (ed.)
Material type: Text Text
Publication details: New York: Routledge, 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 DIG.

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127.
Advertising and promotion : an integrated marketing communications perspective by George E. Belch, Michael A. Belch and Keyoor Purani by
  • Belch, George E
  • Belch, Michael A
  • Purani, Keyoor
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: McGraw Hill Education (India) Private Limited 2014
Availability: Items available for loan: KEIC (14)Call number: 659.1 BEL, ...

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128.
Digital marketing : strategy, implementation and practice by Dave Chaffey and Fiona Ellis-Chadwick by
  • Chaffey, Dave
  • Ellis-Chadwick, Fiona
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Harlow: Pearson Education Limited 2019
Availability: Not available: KEIC: Checked out (1).

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129.
Alibaba's world : how a remarkable chinese company is changing the face of global business by Porter Erisman by
  • Erisman, Porter
Material type: Text Text
Language: English
Publication details: London: Pan Macmillan 2015
Availability: Items available for loan: KEIC (1)Call number: 381.1420951 ERI.

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130.
Mobile marketing in a week : build the ultimate mobile marketing system in seven simple steps by Nick Smith by
  • Smith, Nick
Material type: Text Text
Language: English
Publication details: London: Hachette 2019
Availability: Items available for loan: KEIC (1)Call number: 658.872 SMI.

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131.
Youtube strategies : making and marketing online video by Paul Colligan by
  • Colligan, Paul
Material type: Text Text
Language: English
Publication details: Tigard: Colligan.com, inc. 2013
Availability: Items available for loan: KEIC (1)Call number: 658.8 COL.

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132.
Social media analytics strategy : using data to optimize business performance by Alex Goncalves by
  • Goncalves, Alex
Material type: Text Text
Language: English
Publication details: Berkeley, CA: Apress 2018
Availability: Items available for loan: KEIC (1)Call number: 658.872 GON.

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133.
TUMBLR for business : using TUMBLR to leverage social buzz and develop a brand awareness strategy for your business by Gabriela Taylor by
  • Taylor, Gabriela
Material type: Text Text
Language: English
Publication details: San Bernardino: Global and Digital 2013
Availability: Items available for loan: KEIC (1)Call number: 658.872 TAY.

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134.
Contemporary research in e-branding by
  • Bandyopadhyay, Subir (ed.)
Material type: Text Text
Publication details: Hershey: Information Science Reference 2009
Availability: Items available for loan: KEIC (1)Call number: 658.872 CON.

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135.
Google AdWords insider : insider strategies you must master to instantly expose your business to 200 million Google users by Simon Leung by
  • Leung, Simon
Material type: Text Text
Language: English
Publication details: New York: Madeeasy Publishing 2010
Availability: Items available for loan: KEIC (1)Call number: 659.144 LEU.

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136.
The long tail : how endless choice is creating unlimited demand by Chris Anderson by
  • Anderson, Chris
Material type: Text Text
Language: English
Publication details: London: Random House 2007
Availability: Items available for loan: KEIC (1)Call number: 658.802 AND.

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137.
Digital marketing : strategies for online success by Godfrey Parkin by
  • Parkin, Godfrey
Material type: Text Text
Language: English
Publication details: London: New Holand Publishers 2010
Availability: Items available for loan: KEIC (1)Call number: 658.872 PAR.

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138.
Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! by Paul Gillin by
  • Gillin, Paul
Material type: Text Text
Language: English
Publication details: Fresno: Quill Driver Books 2009
Availability: Items available for loan: KEIC (1)Call number: 658.872 GIL.

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139.
The little book on digital marketing : keyword research by Joseph Stevenson by
  • Stevenson, Joseph
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: United States: Joseph Stevenson Publishing 2017
Availability: Items available for loan: KEIC (1)Call number: 658.872 STE.

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140.
Electronic commerce : From vision to fulfillment by Elias M Awad by
  • Awad, Elias M
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Prentice-Hall of India 2015
Availability: Items available for loan: KEIC (1)Call number: 658.84 AWA.

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