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121.	Image from Amazon.com	Decision research : a field guide by John S. Carroll and Eric J. Johnson by Carroll, John S Johnson, Eric J Series: Applied social research methods series; v. 22 Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1990 Availability: Items available for loan: KEIC (1)Call number: 153.83072 CAR. Place hold Save to lists Add to cart (remove)
122.		Public opinion by Vincent Price by Price, Vincent Series: Communication concepts-4 Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1992 Availability: Items available for loan: KEIC (1)Call number: 303.38 PRI. Place hold Save to lists Add to cart (remove)
123.	Image from Amazon.com	Advertising exposure, memory and choice by Mitchell, Andrew A. (ed.) Series: A series sponsored by the society for consumer psychology Material type: Text Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1993 Availability: Items available for loan: KEIC (1)Call number: 659.1019 ADV. Place hold Save to lists Add to cart (remove)
124.	Image from Amazon.com	Attention, attitude, and affect in response to advertising by Clark, Eddie M. (ed.) Brock, Timothy C. (ed.) Stewart,David W. (ed.) Material type: Text Publication details: Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1994 Availability: Items available for loan: KEIC (1)Call number: 659.1019 ATT. Place hold Save to lists Add to cart (remove)
125.	Image from Amazon.com	The omnipowerful brand : america's #1 brand specialist shares his secrets for catapulting your brand to global marketing stardom by Frank Delano by Delano, Frank Material type: Text Language: English Publication details: New York: American Management Association 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1 DEL. Place hold Save to lists Add to cart (remove)
126.	Image from Amazon.com	The supply chain imperative by Dale Neef by Neef, Dale Edition: 1st ed. Material type: Text Language: English Publication details: New York: American Management Association 2004 Availability: Items available for loan: KEIC (1)Call number: 658.72 NEE. Place hold Save to lists Add to cart (remove)
127.	Image from Amazon.com	The four levers of corporate change by Peter L Brill and Richard Worth by Brill, Peter L Worth, Richard Material type: Text Language: English Publication details: New York: American Management 1997 Availability: Items available for loan: KEIC (1)Call number: 658.406 BRI. Place hold Save to lists Add to cart (remove)
128.	Image from Amazon.com	Consumer testing and evaluation of personal care products by Howard R. Moskowitz by Moskowitz, Howard R Material type: Text Language: English Publication details: New York: Marcel Deeker, Inc. 1996 Availability: Items available for loan: KEIC (1)Call number: 668.550287 MOS. Place hold Save to lists Add to cart (remove)
129.	Image from Amazon.com	Successful telemarketing : opportunities and techniques for increasing sales and profit by Bob Stone and John Wyman by Stone, Bob Wyman, John Material type: Text Language: English Publication details: Illinois: NTC Business Books 1989 Availability: Items available for loan: KEIC (1)Call number: 658.87 STO. Place hold Save to lists Add to cart (remove)
130.	Image from Amazon.com	Developing, implementing and managing an effective marketing plan by Hal Goetsch by Goetsch, Hal Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 658.802 GOE. Place hold Save to lists Add to cart (remove)
131.	Image from Amazon.com	How to produce creative advertising : proven techniques and computer applications by Ann Keding and Thomas Bivins by Keding, Ann Bivins, Thomas Material type: Text Language: English Publication details: Illinois: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 659.1 KED. Place hold Save to lists Add to cart (remove)
132.	Image from Amazon.com	Introduction to advertising media : research, planning, and buying by Jim Surmanek by Surmanek, Jim Material type: Text Language: English Publication details: Illinois: NTC Business Books 1993 Availability: Items available for loan: KEIC (1)Call number: 659.111 SUR. Place hold Save to lists Add to cart (remove)
133.		Teacher's resource book : understanding mass media William Jawitz by Jawitz, William Edition: 5th ed. Material type: Text Language: English Publication details: Lincolnwood: NTC Business Books 1996 Availability: Items available for loan: KEIC (1)Call number: 302.2 JAW. Place hold Save to lists Add to cart (remove)
134.	Image from Amazon.com	Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing and reporting customer satisfaction measurement programs by Terry G. Vavra by Vavra, Terry G Material type: Text Language: English Publication details: Milwaukee: ASQC Quality Press 1998 Availability: Items available for loan: KEIC (1)Call number: 658.812 VAV. Place hold Save to lists Add to cart (remove)
135.	Image from Amazon.com	Product juggernauts : how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. Ranganath Nayak by Deschamps, Jean-Philippe Nayak, P. Ranganath Material type: Text Language: English Publication details: Boston: Harvard Business School Press 1995 Availability: Items available for loan: KEIC (1)Call number: 658.56 DES. Place hold Save to lists Add to cart (remove)
136.	Image from Amazon.com	The only thing that matters : bringing the power of the customer into the centre of your business by Karl Albrecht by Albrecht, Karl Material type: Text Language: English Publication details: New York: Harper Collins Publishers Inc. 1992 Availability: Items available for loan: KEIC (1)Call number: 658.834 ALB. Place hold Save to lists Add to cart (remove)
137.	Image from Amazon.com	Reengineering the corporation : a manifesto for business revolution by Michael Hammer and James Champy by Hammer, Michael Champy, James Edition: 1st ed. Material type: Text Language: English Publication details: New York: HarperCollins Publishers, Inc. 1993 Availability: Items available for loan: KEIC (3)Call number: 658.406 HAM, ... Place hold Save to lists Add to cart (remove)
138.	Image from Amazon.com	Instructor's manual markstart 2 : a marketing strategy simulation by Jean Claude Larreche and Hubert Gatignon by Larrenche, Jean-Claude Gatignon, Hubert Material type: Text Language: English Publication details: Redwood City: The Scientific Press 1990 Availability: Items available for loan: KEIC (1)Call number: 658.802 LAR. Place hold Save to lists Add to cart (remove)
139.		Markops : the simulation for marketing training by Jean-Claude Larreche by Larreche, Jean-Claude Edition: 3rd ed. Material type: Text Language: English Publication details: Paris: StartX 1995 Availability: Items available for loan:* KEIC (1)Call number: 658.802 LAR. Place hold Save to lists Add to cart (remove)
140.	Image from Amazon.com	Proceedings of the 1987 conference of the American Academy of Advertising by Feasley, Florence G. (ed.) Material type: Text Publication details: Columbia: American Academy of Advertising, 1987 Availability: Items available for loan: KEIC (1)Call number: 659.1072 PRO. Place hold Save to lists Add to cart (remove)